2023 SITA Passenger IT Insights
The global benchmark research for the air transport industry
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Today’s travelers seek more than just affordability and availability of destinations; they demand seamless experiences and sustainable solutions. SITA's 2023 Passenger IT Insights report takes a deep dive into the passenger technology landscape transforming the aviation industry.
The research highlights technology’s pivotal role in addressing travel pain points and how aviation can reinstate passengers’ confidence through harnessing the power of automation and digitalization.
Key findings include:
- Disruptions have impacted over 50% of travelers, causing booking anxiety for nearly one third.
- Passengers are embracing tech for smoother journeys, with mobile devices serving multiple purposes—from booking to onboard engagement.
- The growing adoption of biometric identification underscores the demand for smoother airport experiences.
- Sustainability takes center stage. Passengers recognize smart technologies as key to streamlining travel while reducing its environmental impacts.
- Intermodal travel grows, with passengers embracing tech-driven efficiency. Imagine drop-and-go baggage or swift responses to disruptions—tech reshapes the journey.
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